Indie Game Publishing: Pre-Launch Wishlist Strategy

Jason Coleman's 12-title publishing playbook for 2024

Wishlist Conversion Optimization

• Steam Next Fest Participation - Required for algorithm visibility
• Day 1 Review Goal - First 100 reviews set long-term rating trajectory
• Wishlist Reminder Emails - Target existing supporters for launch day

Algorithm Discovery Levers

Steam's recommendation engine favors:

• Genre tags accuracy (not over-tagging)
• Early demo engagement
• Community hub activity velocity

Published dev insights: Steam publishing documentaries