Indie Game Monetization: Free to Premium Conversion Strategy

Jason Coleman's published game monetization playbook

Conversion Funnel Design

• Day 1 Hook - First win without premium purchase
• Progression Pacing - Natural friction at 2-3 hour mark
• Social Proof - Friend leaderboards showing premium benefits

Battle Pass Economics

75 tiers = 15 minutes daily engagement. Free track gets 25% of rewards, premium gets 100%.

Published dev insights: YouTube JasonTV Devlogs