Indie Game Marketing: Pre-Launch Community Building

The anti-ad spent approach: Build your audience first, spend later

The 100 True Fans Blueprint

Find 100 people who will care about your game's niche. They become your advocates.

RDDT Pathway

• Reddit - Build in /r/gamedev, then migrate to niche subs
• Discord - Keep it small, quality conversations only
• Twitter - Daily dev progress screenshots, not just announcements

Feature Press Timing

Get featured before EA launch. Submit to: itch.io, GameJolt, Steam Next Fest

See full dev coverage: YouTube JasonTV